Grow your business with video content that connects and converts.
Minted Studios specialises in audience-focused video content that works for your business: Podcasts, Live Streams, Broadcasts and more.
The Consequences of Bad Content
Many business owners and marketing directors struggle to find the time and expertise needed to create video content that consistently delivers results. The biggest challenge is dealing with what we like to technically describe as "crappy content"—material that fails to:
- Engage and connect with the target audience,
- Generate inbound interest,
- Gets used only once,
- Wastes both time and money.
In addition, some production agencies prioritise their own perception of "quality" over the goal of helping clients grow their businesses. At the heart of the issue is the lack of a customer centric approach to content production that aims to create high-quality, bespoke video content that resonates with customers, nurtures relationships, and drives revenue growth.
Marketing programs, which are essentially lead and revenue generating programs, can make or break a business's future. If you're creating video content that doesn’t speak to your target audience, distributing it on the wrong platforms, or producing material that's difficult for customers to engage with, you're likely wasting valuable time and resources.
The wrong type of content, inconsistent content, poor quality, or simply too much or too little content, all hinder your ability to build recognition and foster customer trust. Minted Studios curates tailored video content that speaks directly to your customers, allowing you to grow your customer base, increase revenue, and ultimately reclaim your headspace to focus on what matters: realizing your business vision.
At Minted Studios we help you create customer focused, engaging content, so you can “Get Minted”.
Side Note: We understand that for many of us it’s not all about money. If you genuinely care about the results your customers get and are passionate and skilled at what you do, the world deserves to see and experience what your business delivers because that will make the world a better place.
Why Work with Minted Studios
Grow Your Business
Create magnetic video content that engages and draws your clients in to connect with your business solutions in marketing campaigns.
Find a renewed sense of optimism with your business’ future when you integrate purposeful content production with your strategic business plan.
Free up your time and head space by letting us handle your content production—leveraging our expertise, production infrastructure, creative ideation, postproduction, and distribution systems.
Build Your Customer Base
Produce content that is exactly right for your business context and customer base. Not every piece of content needs to be a Hollywood production.
Link content with the core needs, wants and desires of your target audience/customers.
Understand what kind of content that is most suitable for your customer base, how best to reach them and how often to contact them.
Create bespoke social media / web / online / digital display imagery for specific business products/service/people.
Increase your brand recognition and identity across platforms by matching and creating consistent look and feel across all digital assets.
Save Time and Money
Get content into market quickly. Skip the learning curve and leverage our experience and existing video production infrastructure.
Manage the cost and delivery timeframe risk through our experienced team.
Ensure that content complies with copyright laws to avoid costly and time-consuming reshoots and legal battles.
Allocate Resources Effectively
Create high-quality, engaging content that can be used in multiple applications so that your content continues to work for your business over the long term.
Feel confident that company resources are being deployed effectively, with video content that has a purpose: a focus on customer acquisition / retention.
Understand the key metrics for measuring success and the associated timeframes.
Establish Industry Leadership / Authority
Regain your marketing spark, with the knowledge that customer-focused video content is valuable in your client’s journey as they seek to solve their problems through your products and services.
Foster a positive perception among both your customers and peers by Consistently producing high-quality, customer centric content.
Here's How We Work With You
We create bespoke video content tailored to resonate with your customers and target audience. As your customer base and revenue grow, you can reclaim your focus and energy to realise your broader business vision.
Production Readiness Review
In a free 15-minute video call, we assess if you’re ready for production. If not, we’ll provide clear steps to get you there at no cost and answer any questions about our services.
Engagement
When you’re ready to grow, you’ll engage us to craft and implement a specific plan of action designed to deliver results.
Program Strategy
We take the time to deeply understand your goals, target audience, and key messages. Together, we confirm the overarching goals of your communications program and create a production strategy that aligns with your vision.
Production Planning
At this stage, we create scripts and storyboards for curated productions (Talent to Camera / Education(edification)) or "story crafting" outlines for podcasts and livestreams. The production plan is customied to suit your specific needs, ensuring all content aligns with your business plans and outcomes.
Pre-Production
Thorough preparation is key to effectiveness. We conduct technical testing, finalise logistics, and integrate any external resources to ensure smooth production. Our detailed pre-production process often eliminates significant post-production work, saving you time and money.
Production
This is where your content comes to life. We produce your high-quality podcast, live stream, or curated content.
Postproduction
We refine the recorded content, packaging it into formats optimized for distribution across platforms like YouTube, Instagram, Facebook, websites, and more. Thanks to our robust pre-production processes, many projects are ready for release within 24 hours.
Delivery
Once finalised, your content is delivered for distribution to your chosen channels, or we can handle it for you via our trusted distribution partners.
Storage
You can choose to store your original (master) content with us or on a drive provided by you.
Depending on your requirements the process from start to finish can take anywhere between 2 – 14 days from engagement.
We understand that our clients want to grow their businesses in the most effective way possible. Business owners are often stretched for time and headspace, especially when it comes to scaling. To grow effectively, businesses need to connect with their customer bases in a way that is scalable, time-efficient, and cost-effective.
Video content is one of the most powerful tools for identifying, connecting with, and engaging audiences on social media platforms. However, business owners face significant challenges in video content production, including:
- Technical Skill Gaps: A lack of expertise in video production and content creation.
- Budget Limitations: High costs associated with professional equipment and editing.
- Time Constraints: Limited time to produce consistent, high-quality video content.
- Platform Complexity: Navigating social media platform requirements and algorithms.
- Content Strategy: Developing video concepts that resonate with your audience.
- Production Quality: Ensuring professional standards in lighting, sound, and visuals.
- Trend Adaptation: Keeping up with rapidly evolving social media trends.
These challenges can be frustrating, creating barriers between your business and your audience. Often, it feels like customers choose businesses with better marketing, even when the solutions they offer aren’t the best.
At Minted Studios, we believe that if you genuinely care about your customers and excel at what you do, the world deserves to see and experience your business. Showcasing your work through high-quality video content not only elevates your brand but also makes a meaningful impact.
In a marketing landscape increasingly dominated by AI-generated content, bespoke video content featuring real people becomes a key differentiator. It builds trust, fosters authentic connections, and sets your business apart.
Minted Studios simplifies the process of creating customer-focused, bespoke video content. From podcasts to live streams and curated videos, we handle every step—from ideation to production, postproduction, and distribution—so you can stay focused on running your business.
We specialise in in-studio video production for:
- Multi-episode podcasts
- Talent pieces to camera
- Educational (edification) content
- Food shows
- Global live streams
- Live studio broadcasts
- Live shopping/selling
- Live seminars
Our clear and easy framework ensures business owners can create talent-focused, customer-centric, high-quality video content:
- Get production ready: Production Readiness Review
- Engage our team: Engagement
- Confirm the program: Program Strategy
- Create the plan: Production Planning
- Prepare for success: Pre-Production
- Produce video originals: Production
- Refine for platforms: Postproduction
- Post to socials and more: Delivery
- Secure your originals: Storage
By leveraging our expertise, you’ll avoid wasting time and money on irrelevant, ineffective content that your audience ignores. Instead, you’ll create purpose-driven, engaging content that connects with your audience, boosts brand recognition, and grows your customer base.
With the “marketing bit” finally sorted, you can focus on what matters most - growing your business.
